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About Kriti By Swati
Kriti By Swati was founded to promote handcrafted goods. We are working to become an integrated value chain by supporting local businesses and encouraging entrepreneurship. Kriti By Swati’s mission is to revitalise the rich arts and cultural traditions of India through the creation of exquisitely handcrafted home decor and jewellery. We want to revive the vibrant art traditions of our country by incorporating them into lifestyle items.
Kriti By Swati’s homemade jewellery and home decor revive India’s rich arts and culture.
Our company promotes responsible consumerism and the use of sustainable materials, highlighting the importance of ethical fashion in the process.
Kriti By Swati passionately embraces ethical fashion through skilled production and a profound dedication to precision, instilling in discerning consumers an enlightened appreciation for the inherent worth of thoughtfully handcrafted articles compared to those produced in bulk.
Crafted with Love
At Kriti by Swati, we believe that jewelry is not just an accessory but a form of self-expression. Each piece in our collection is thoughtfully crafted with love and attention to detail, ensuring that every customer feels special and unique when adorning our jewelry.
We source the finest materials, including precious metals, gemstones, and natural elements, to create exceptional pieces that captivate and enchant.
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SWATI BAIJAL– FOUNDER & CREATIVE DIRECTOR
With a master’s degree from the illustrious National Institute of Design in Ahmedabad, Swati embarked on her journey into the captivating world of branding. Fuelled by an unwavering determination to leave an indelible mark, she has successfully spent the past decade in the world of branding and communication, where her creative prowess has excelled.
Once a creator, forever a creator! Swati possesses an extraordinary gift for the art of painting and designing. Enamoured by the appealing allure of Indian artistry and powered by an innate passion for crafting, she embarked on a journey, bidding adieu to the bustling world of branding. With a heart ablaze with creativity, she set forth to curate her very own collection of exquisite creations, weaving together her unique vision and artistic prowess. She ventured on the path to establish Kriti By Swati a brand which stands as a mark of creating fusion art jewellery with a blend of contemporary and traditional folk art, true workmanship, ethical practises, and most importantly love! with an unquenchable need for creative art and a resolve to make her own mark.
SMITA PANDEY– CO-FOUNDER
Smita, a mother of two and an engineer by profession, was greatly inspired by her close friend Swati when she observed Swati’s exquisite handcrafted assortment of jewellery, wall art, and artefacts. During her visits to various art exhibitions, she eventually discovered a profound passion for art jewellery and handcrafted items. During her interactions with various artists and entrepreneurs, she came to recognise the immense potential of Indian art forms. The motivation to join Kriti By Swati came from her more than a decade-long friendship with Swati. Smita’s objective in this endeavour is to explore a wide variety of hand-painted and handcrafted items. Smita firmly believes that the products offered by Kriti By Swati exemplify a seamless integration of contemporary and traditional aesthetics.
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